Search Engine Optimisation
Search engine optimisation (SEO) improves your website's visibility on search engine results pages (SERPs). There are several factors involved in improving a website's visibility on search engines.
Search engines reward websites that have fast loading times and mobile accessibility, because fast, mobile-friendly sites are deemed more useful to search users. For this reason, all of our sites are mobile responsive and we use a variety of techniques to ensure that your website is delivered to users instantly.
Google Analytics records how many visitors your site is receiving, how they arrive at your site, and what content they prefer. You can use that information to create better-targeted content and spend your advertising budget wisely. We provide easy access to GA's statistics through your website's admin panel. This provides you with an executive summary of your site's visitor traffic.
In addition to the visual presentation that human users see, each webpage must provide all of the information required by search engines in order to correctly identify that page's content. We configure your site to provide all of this information automatically; you only need to provide the website's content itself.
While SEO brings visitors to your site, excellent UX (user experience) design is what converts them into customers. Visitors are more likely to become paying customers if they can find quickly find the information they need and immediately proceed to placing an order. Every design we create focuses on maximising that conversion rate by providing an easy-to-use interface on any device.
We create a visual style for the your website based on their existing style guide. If you does not have a style guide then we can extrapolate from your existing branding or create a fresh new style for your business. In addition, we aim to appeal to the tastes of the client's target audience, and ensure that our design is congruent with products and services that you are selling.
Mobile devices are now the most popular way to browse the Web. It is absolutely essential that a business website be user-friendly for people using phones and tablets in addition to traditional laptops and desktop PCs. Our responsive designs will automatically adapt to suit any screen size between a small phone screen and a widescreen desktop monitor.
Content Management Systems
All of our marketing and e-commerce websites are built on a content management system (CMS). A CMS allows you to publish and edit your website's content without needing to be an IT expert.
We specialise in building Drupal websites and we can develop custom functionality to suit your needs, including special-purpose eCommerce websites, marketing tools and integrations.
Drupal is a powerful and secure open-source CMS which automates a lot of the work involved in maintaining a website. As a site owner, you only need to create content and the rest happens under the hood.
If you require WordPress, we can build a new Wordpress site for you or make changes to your existing site.