Advanced Concepts

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The Advanced Concepts website features custom functionality purpose-made to showcase a large range of laminate choices and benchtop finishes.

Advanced Concepts Benchtop Manufacturers needed to generate more enquiries through their website.

To showcase the client's range of laminates. We created some custom functionality: a laminate browser that allows customers to see all of the laminates offered by Advanced Concepts and view the product options per laminate product. We also improved the usability of the site by creating a mobile-responsive design, allowing visitors to browse the site from any device.

Allbiz had also updated the branding for the company, so we created a unique design extrapolated from the new logo.

Visit the Advanced Concepts website


  • Responsive Web Design
  • A custom-made laminate gallery that allows customers to click on a laminate thumbnail to see more information about that colour.
  • Content creation: Allbiz created the written content and illustrations, and uploaded the initial range of laminate colours.
  • Standard SEO
  • Google Analytics
  • Drupal Content Management System