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Your identity communicates your personality.

Your business or product Identity is the overall image of your brand to the world including your customers and employees. Your Identity is the visual aspects of your brand that allow the world to duistinguish & recognise you. Your Identity is more tha just your logo. A brand Identity is the overall distinctive visual look of your brand.

Your Identity design should ensure that the brand is coherent & consistant in it's representation; strengthening and clearly communicating your message.

Identity design is based around the visual uses of the branding and presented in a set of guidelines & rules. These rules & guidelines "style or identity guides" are created to establish the consistancy  of use of your branding & Identity. Identity or style guides provide the rules for the use of colours, logos, fonts, images and layouts that ensure the integrity of your branding is maintained.  All of the components that make up an identity and should support the brand as a whole should be included in an identity guide.

The allBIZ design team develop effective Identity usege.